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Giclee defined

Image
copyright 2002 by Judy Theo
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Like many areas of the fine-art world, some mystery
has been attached (either by accident or intent) to the term "Giclee.
While the Giclee process is an art in itself, it need not be mysterious.
Pronunciation varies; "zhee-clay" is frequently heard. The French
word "Giclee" translates in English to "spraying of ink".
Giclee prints are digital copies of original artworks, made using high-resolution
digital files and inkjet printers. Inkjet printers "spray" tiny
droplets of ink onto flat media, including watercolor papers, lightweight
art boards, canvas and other substrates, depending on the final desired
aesthetic effect. Done well, Giclee prints are hard to distinguish from
original artworks. Original art executed in watercolor, pastel, pen and
ink, pencil, charcoal, monotype and most photographic processes are candidates
Giclee duplication. Giclee prints are well accepted in museums and galleries
throughout the world. They are a highly collectible, established medium
in the fine-art community.
Why make Giclee prints?
Artists may choose to "edition" their
work. Editioning means creating several high quality copies of the original,
then offering the copies to collectors in a numbered series. Several factors
can drive the decision to edition an otherwise singular original work:
- Economics:
Editioning a popular original multiplies the economic value derived
from the artists efforts. An original monotype may sell for $1000.
An edition of 25 well-executed Giclee prints may sell for $400 apiece,
returning an additional $10,000 in gross sales to the artist.
- Archival
Considerations: Executed properly using the latest inksets and media
substrates, Giclee prints may have archival characteristics well in
excess of the original artwork.
- Portfolio
Expansion: : Artists may have difficulty maintaining a portfolio
of the best work. The best pieces usually sell first. Making Giclee
prints of ones best work prior to sale allows the artist to build a
portfolio that is truly representative of their career.
- Marketing
Considerations: Before purchase, many collectors wish to see a piece
in the intended display environment. Galleries or art directors may
hold an artists work for extended periods, thus making those pieces
unavailable to other potential buyers. Artists with several Giclee prints
of an original have extended marketing reach, showing the same work
simultaneously to several potential buyers. It is possible several Giclee
prints can be sold before the original is purchased.
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PROTEUS WORKSHOP GICLEE
PRINTS
Proteus Workshop uses professional grade 6-color
inkjet printers, pigmented inksets and archival media to produce fine
quality Giclee prints. One should not confuse inexpensive home printers,
or even mid-grade "proofing printers" with the high-end equipment
required to produce professional caliber Giclee prints. The six color
pigmented inkset and 100% rag paper combination used by Proteus Workshop
is projected by Wilhelm Imaging Research to have archival qualities for
~ 200 years. This degree of permanence is well in excess of the archival
characteristics of most original artworks executed in pastel, watercolor,
monotype and virtually all photographic processes, especially when works
are displayed under high UV lighting conditions (including quartz-halogen,
tungsten and especially sunlight). We have made a six-figure investment
in the latest equipment to produce superior Giclee prints.

Antique map reproduced using Giclee process
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A
brief description of the process: A high-resolution copy of the original
work is made using direct digital capture with Sinar view cameras and
BetterLight digital scanning backs. Careful attention is paid to balanced
lighting, accurate color reproduction, edge-to-edge sharpness and other
factors critical to the production of an excellent likeness of the original
artwork. A high-gamut, high-resolution digital file is created, on which
corrections and enhancements are made prior to proofing. Upon customer
approval of the proof, final prints are made to the customers desired
dimensions. Proteus Workshop can complete the entire process from nothing
more than your original artwork, from your professionally produced negative
or positive film, or we can work from your own digital files in tiff format,
scanned at 300dpi and sized at the desired final output dimensions.
Final output is usually made on media from the Hahnemuhle Collection of
Digital Fine Art stock. These papers are archival quality watercolor papers,
specially coated to keep inkjets pigments on the surface, thereby creating
an image that is archivally stable, yet vibrant and true to the original.
A variety of paper surfaces and weights are available. Many artists prefer
William Turner moulde-made 100% rag, 190 g/m2 paper for a smooth, lightly
textured surface or Albrecht Durer mould-made 210 g/m2 paper with a slightly
textured canvas-like surface. These rag papers look and feel exactly like
the fine-art watercolor papers found in professional art supply houses,
and in fact they are, with the additional benefits of a surface coating
engineered specifically to accept and hold inkjet pigments with maximum
vibrancy. We can also output onto fine artists' canvas or other media.
Proteus Workshop can make Giclee prints of original artworks of nearly
any size, and can reproduce those works on a 1:1 basis provided the shortest
side of the image is no longer than 43 inches in length. Giclee prints
may also be made in dimensions smaller than the original work.
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GICLEE
SERVICES PRICING AND TURN AROUND
Image Capture, Proofing, and Final Print Pricing:
Original artwork photography /scanning and reasonable
file correction / clean up are included. Two proofs on 8.5" X 11"
Hahnemuhle media are created per customer order. One image is for approval,
initialing and return to Proteus Workshop to be used as the basis for
production of the final prints. The other proof is for the customers
files. The proofing process is critical to ensure customer satisfactions
with the final prints and two proofing iterations are included in the
prices below.
Original Artwork Image area up to 24" X 36" = $250.00
Original artwork Image area above 24" X 36" = $300.00.
Final Giclee prints:
Prints on Hahnemuhle media sized 17" X
22" or smaller are $70.00 each
Prints on Hahnemuhle media up to 24" X 36" are $150.00 each
Printing onto canvas media is at a 25% premium to the above prices.
Artists may choose to make Giclee prints smaller than their originals
and this can be the basis for several separate editions. We do not recommend
making Giclee prints in dimensions larger than the original piece as the
results are rarely satisfactory.
Discounts are available on a negotiated basis for print runs of five or
greater when all prints are made and invoiced concurrently. Please contact
Proteus Workshop for details.
Artwork Delivery
Artists in the Sonoma / Napa / Marin area may choose to deliver / pick-up
the work themselves from Proteus Workshop. Artists outside these areas
may use the transportation carrier of their choice. Careful packaging
and insurance is always appropriate when moving artwork. We recommend
the services of Federal Express and maintain a close working relationship
with this carrier. Please contact Proteus Workshop
to facilitate street address delivery instructions. Our facility is easily
accessible, but remains confidential except to qualified customers.
Turn-around time
Initial
proofs require approximately 7 business days once original artwork is
received. Turn-around time for final prints once the proofing process
is complete is approximately 5 business days. Rush jobs may be possible,
subject to production time availability and additional costs.
Please contact Proteus Workshop directly for
any questions you may have which are not answered here.
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